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Join us on Wednesday 16th July 2025, 10am-1pm, online for a hands-on workshop designed specifically for small and medium-sized enterprises (SMEs) looking to harness the potential of artificial intelligence (AI) to boost their marketing.

Whether you're just starting to explore AI or seeking practical ways to enhance your existing approach, this session will give you the tools and confidence to get started.

What You’ll Learn

In this introductory session, we’ll explore what AI is, how it’s changing the marketing landscape, and how your business can begin using it right away.

You’ll get to grips with both free and paid tools – focusing on accessible platforms like ChatGPT and Canva – and gain practical experience in using AI for content creation, automation, and marketing strategy. Key takeaways will include:

• Understand how AI is reshaping marketing for SMEs
• Learn how to create structured prompts using ChatGPT
• Align AI-generated content with your business goals and KPIs
• Generate and refine real marketing copy based on your own business needs

Interactive Activities

• Prompt Engineering Labs – build effective prompts for marketing tasks
• Human vs. AI – compare and assess content side-by-side
• Use-case Challenge – create a full week of AI-powered social media content

Who Should Attend?

This session is ideal for SME owners, marketing leads, or anyone responsible for growing a business’s digital presence. No prior experience with AI is required.

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