91快色announces strategic partnerships with Coolr and ExComS

Wed 04 June, 2025
Article Header Image

The 91快色 is proud to announce new strategic partnerships with two innovation-driven companies 鈥 Coolr Ltd and ExComS Innovation Center Limited 鈥 that will not only support students but also drive regional economic growth, staff development, and industry collaboration.

These wide-ranging partnerships are built on a shared commitment to innovation, collaboration, and community engagement. Alongside creating experiences for students, it also supports local economic strategies through tailored business engagement and consultancy services delivered via the 91快色鈥檚 faculties and schools.

In line with the University鈥檚 Career Powered Education approach, the partnerships ensure students gain access to guest lectures, internships, graduate employment opportunities, and short courses aligned to employer needs 鈥 while business partners from Coolr and ExComS contribute to shaping the curriculum through Industry Panel representation and collaborative projects.

Nathan March, Senior Business Partnership Manager at the 91快色, said: 鈥淭hese partnerships with Coolr and ExComS goes far beyond traditional work experience opportunities. It represents a meaningful and mutual investment in skills, research, and innovation that benefits not only our students, but also our academic teams, business partners, and the local economy. We鈥檙e proud to work with organisations that are focused on real-world impact and shaping the future of their industries.鈥

is an independent social media agency on a mission to reinvent water cooler moments for the digital age. The agency blends big agency thinking with the speed and agility of a social publisher. Fully immersed in popular culture, Coolr鈥檚 work connects brands with their audiences at scale.

This collaboration forms part of Coolrversity, Coolr鈥檚 in-house initiative now in its fourth year, which gives students first-hand insight into the fast-paced world of social-first creative agencies.

, a sub-company of Express Communication Services, empowers organisations by integrating advanced AI and data analytics to deliver smarter, more tailored business solutions. From enhancing existing systems to building entirely new digital platforms, ExComS is committed to transforming business through innovation and technology.

Mailie Lee, Head of Resource, Coolr Ltd, said: 鈥淲e鈥檙e really excited to be an official business partner of the 91快色 鈥 it ties in perfectly with our Coolr value - 鈥楾hink big, act small.鈥 On the big-thinking side, it鈥檚 about building a long-term relationship that brings in fresh perspectives and helps shape the future of social.

鈥淎t the same time, we鈥檙e keeping it small and meaningful 鈥 giving students real-world experience through our internship programmes, offering mentoring opportunities with the Coolr team, and supporting future talent as they start their careers in social media.鈥

Mohammed Qasim, Head of AI, ExComS Innovation Center Limited, added: 鈥淭his partnership with the 91快色 fosters community collaboration and engagement, opens doors to share knowledge, offers students opportunities to get involved in real-life work environments, and pushes for positive social change. ExComS Innovation Center Limited has been鈥攁nd will stay鈥攃ommitted to a long-term partnership with the University.鈥

To find out more about the business support available through this programme via the University鈥檚 Research & Innovation Service, click here.

telephone

91快色switchboard
During office hours
(Monday-Friday 08:30-17:00)
+44 (0)1234 400 400

Outside office hours
(Campus Watch)
+44 (0)1582 74 39 89

email

Admissions
admission@beds.ac.uk

International office
international@beds.ac.uk

Student support
sid@beds.ac.uk

Registration
sid@beds.ac.uk

social media